Suzanne Bowdey

Suzanne Bowdey

Op-ed contributor

Americans chip away at corporate wokeness with Doritos win

That’s how dangerous it’s become for brands to cross consumers with a woke agenda. In the 11 months since Mulvaney-gate at Bud Light — a gamble that’s now cost them an eye-popping $1.4 billion in revenue — the entire landscape of corporate activism has changed.

Americans chip away at corporate wokeness with Doritos win